Measurement Demystified

Creating Your L&d Measurement, Analytics, and Reporting Strategy

出版社 ASTD
発売日 2020/11/23
ページ数 432
ISBN-13 9781950496891
お届け日 通常 12月23日~12月30日

通常価格 ¥4,290

税込 配送料は購入手続き時に計算されます。

Your Groundbreaking Framework for Measurement and Reporting Most people find measurement, analytics, and reporting daunting–and L&D professionals are no different.

As these practices have become critically important for organizations’ efforts to improve performance, talent development professionals have often been slow to embrace them for many reasons, including the seeming complexity and challenge of the practices.

Few organizations have a well-thought-out measurement and reporting strategy, and there are often scant resources, limited time, and imperfect data to work with when organizations do attempt to create one.

Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy is a much-needed and welcomed resource that breaks new ground with a framework to simplify the discussion of measurement, analytics, and reporting as it relates to L&D and talent development practitioners.

This book helps practitioners select and use the right measures for the right reasons; select, create, and use the right types of reports; and create a comprehensive measurement and reporting strategy.

Recognizing the angst and reluctance people often show in these areas, authors and experts David Vance and Peggy Parskey break down the practices and processes by providing a common language and an easy-to-use structure.

They describe five types of reports, four broad reasons to measure, and three categories of measures. Their method works for large and small organizations, even if yours is an L&D staff of one or two.

The guidance remains the same: Start small and grow.

Measurement Demystified is a great first book for talent development professionals with no prior knowledge of or experience with measurement and a valuable resource for measurement experts.

Those adept at lower levels of training evaluation will grow their knowledge base and capabilities, while measurement experts will discover shortcuts and nuggets of information to enhance their practices.

A more comprehensive treatment of these important topics will not be found elsewhere.


測定とレポーティングのための画期的なフレームワーク ほとんどの人は、測定、分析、レポーティングに困難を感じていますが、L&Dの専門家も同様です。



Measurement Demystified. この本は、L&Dと人材開発の実務者に関連する測定、分析、およびレポーティングの議論を簡素化するためのフレームワークで新境地を切り開いた、切望され、歓迎されているリソースです。


著者であり専門家でもあるDavid VanceとPeggy Parskeyは、これらの分野で人々がしばしば見せる不安や消極的さを認識し、共通の言語と使いやすい構造を提供することで、実践とプロセスを分解しています。



Measurement Demystifiedは、測定に関する予備知識や経験のない人材開発の専門家にとっては、最初の一冊として最適な本であり、測定の専門家にとっては貴重なリソースとなります。